SEO Archives - SmatCreative

Generative Engine Optimization: The Future of SEO

by Simbarashe TakafakareAI, Generative Engine Optimization, Search Engine Optimization June 15, 2025June 15, 2025No Comments

Introduction Search is changing as Generative AI engines like ChatGPT, Google’s Search Generative Experience (SGE), Perplexity, and Claude become part of the way people access information. Traditional Search Engine Optimization (SEO) is facing a major shift. Welcome to Generative Engine Optimization (GEO), the next evolution of discoverability in a world where AI summarizes, curates, and …

SEO Standards: Navigating the Evolving Digital Landscape

by Simbarashe TakafakareSearch Engine Optimization November 2, 2024June 14, 2025No Comments

Search Engine Optimization (SEO) is an ever-evolving discipline, crucial for driving organic traffic to websites and improving online visibility. As search engines refine their algorithms and user behavior changes, staying updated with current SEO standards is essential for businesses looking to succeed online. Here’s a look at some key elements shaping SEO today. User Experience …