In the current digital landscape, a huge following no longer guarantees success. What truly drives impact in 2025 isn’t the size of your audience, it’s how engaged that audience is. Brands with smaller but highly interactive communities often outperform those with larger but less engaged followings. Here’s why engagement rate has overtaken follower count as …
Influencer marketing is no longer a buzzword, it’s a strategic pillar for brands aiming to connect with their audiences in a genuine and impactful way. In a world saturated with digital ads and brand messages, influencer marketing provides a unique channel that combines credibility, engagement, and relatability. In this article, we’ll explore what influencer marketing …
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