AI Archives - SmatCreative

Generative Engine Optimization: The Future of SEO

by Simbarashe TakafakareAI, Generative Engine Optimization, Search Engine Optimization June 15, 2025June 15, 2025No Comments

Introduction Search is changing as Generative AI engines like ChatGPT, Google’s Search Generative Experience (SGE), Perplexity, and Claude become part of the way people access information. Traditional Search Engine Optimization (SEO) is facing a major shift. Welcome to Generative Engine Optimization (GEO), the next evolution of discoverability in a world where AI summarizes, curates, and …

Is AI Taking Marketing Jobs? What Every Marketer Needs to Know

by Simbarashe TakafakareAI June 15, 2025June 15, 2025No Comments

In a time where artificial intelligence is being integrated into nearly every corner of business operations. One of the most frequently asked, and feared, questions in the marketing industry is: Is AI taking marketing jobs? With tools like ChatGPT, Jasper, Midjourney, Copy.ai, and dozens of automated platforms revolutionising how marketing is done, the concern is …

AI Trends Marketers Should Follow in 2025

by Simbarashe TakafakareAI December 10, 2024June 13, 2025One Comment

The rapid evolution of artificial intelligence (AI) is reshaping industries, and marketing is no exception. As we approach 2025, AI is poised to redefine the way brands connect with audiences, shifting from a tool of convenience to an engine of creativity and strategic innovation. This article dives deep into AI Marketing Trends for 2025, what …