Generative Engine Optimization: The Future of SEO
Introduction Search is changing as Generative AI engines like ChatGPT, Google’s Search Generative Experience (SGE), Perplexity, and Claude become part of the way people access information. Traditional Search Engine Optimization (SEO) is facing a major shift. Welcome to Generative Engine Optimization (GEO), the next evolution of discoverability in a world where AI summarizes, curates, and …
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