Posting frequency is a critical factor in social media success, but it varies depending on the platform, audience, and content type. Here’s an overview of optimal posting recommendations for major platforms based on current insights:
1. Facebook
Post once per day and up to five times per week for best results. Posting more frequently can lead to diminishing returns as the platform prioritises quality over quantity. Engaging posts with visuals perform better
2. Instagram
Aim for 3-5 stories daily and 2-3 feed posts weekly. Instagram Stories help maintain visibility with followers, while feed posts are more impactful for engagement and reach. Experiment with different formats like carousels and reels to maximise impact
3. X (formerly Twitter)
Posting 3-4 tweets per day is effective. Tweets have a short lifespan (about 15-20 minutes of peak engagement), so regular updates keep your audience engaged without overwhelming them
4. LinkedIn
For professional audiences, posting once daily on weekdays is ideal. LinkedIn posts have a longer shelf life, remaining visible for days or weeks, but quality and timing (e.g., mornings or lunch breaks) are key
5. TikTok
TikTok thrives on consistency and frequency. Posting 1-4 times daily is recommended to stay visible on the platform’s algorithm. However, smaller brands can start with 3-4 posts per week, focusing on high-quality, engaging content
6. Pinterest
Post at least once weekly, focusing on fresh and high-quality content. Power users might post up to 15-25 pins daily to maximise growth, but ensure originality as Pinterest values new content
7. YouTube
For long-form videos, posting weekly is effective, allowing time for thoughtful content creation. For YouTube Shorts, you can post up to 3 times daily since these are quicker to produce and share
General Takeaway
While these guidelines provide a baseline, consistency and quality are more important than strict adherence to numbers. Analyse your audience’s engagement patterns and adapt your strategy accordingly.